🧠 THE BIG IDEA

What happens when you combine an Oscar-winning director, a cast of global icons, and one of the most hotly debated topics on Earth — meat, masculinity, and performance?

You get The Game Changers — a radical documentary executive produced by James Cameron, Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton, Novak Djokovic, and Chris Paul. A film that didn’t just challenge the status quo… it attacked it.

But even the best message dies without the right distribution strategy. That’s where we stepped in.

🎯 OBJECTIVE

Build mass global awareness
Drive massive social buzz
Sell out theaters & generate digital sales

Our job was to scale visibility, generate leads, and engineer viral momentum across YouTube, Meta (Facebook/Instagram), and Google.

🔥 THE STRATEGY

We didn’t just run ads. We architected a movement powered by audience belief-shifting, controversy, and content velocity.

1. Top-of-Funnel: Prime the Culture

We launched provocative, curiosity-driven video ads across Meta and YouTube. These videos had zero pitch — just polarizing sound bites, jaw-dropping visuals, and authority bias galore.

We knew we couldn’t sell a film — we had to sell a belief shift:
💬 “What if everything you’ve been told about protein is a lie?”

• $70K/month in Facebook & Instagram Ads

• $10K/month in YouTube Ads (skippable & in-stream)

• All focused on: curiosity, cultural tension, & authority stacking

2. Middle-of-Funnel: Amplify the Buzz

We fueled shares, likes, comments, and watch time to generate virality signals inside the ad algorithms.

🔥 Social Proof Snowball:
We turned controversy into currency. The more debate in the comments, the more our CPMs dropped and reach expanded.

💬 "Meat is king."
💬 "This is propaganda."
💬 "I went vegan and ran my fastest marathon ever."

Every comment was fuel. We built remarketing audiences off every engagement.

3. Bottom-of-Funnel: Drive Conversions

Once the audience was warmed up and their beliefs shifted, we activated direct-response sequences to:

• Sell out premiere screenings around the world

• Drive digital purchases on iTunes, Google Play, and Vimeo

• Capture leads for the official release announcement

We launched high-converting ads that retargeted everyone who:

• Watched the trailer

• Engaged with our content

• Landed on the website

• Clicked on the CTA but didn’t buy

📊 THE RESULTS

This wasn’t just an ad campaign. This was a global movement.

🧬 WHY IT WORKED

✅ We engineered belief change before we made the ask
✅ We used content to warm and indoctrinate audiences at scale
✅ We let controversy create virality
✅ We retargeted based on real behavior (not guesses)
✅ We built omnipresence across platforms

No fluff. Just performance. Strategy-driven storytelling that converts.

📽️ BONUS: Top Performing Creative

“The Game Changers Trailer”
With over 12M views, this trailer was our spearhead — emotionally charged, visually gripping, and perfectly positioned to ignite both curiosity and controversy.

WANT RESULTS LIKE THIS?

If you’re sitting on a message that deserves the world’s attention — but you’re not sure how to scale it — we’ll help you build the flywheel. The funnel. The framework. All of it.

Let’s make your story go viral.
Let’s make your movement unstoppable.