🎯 THE MISSION

Ohio Issue 1 was one of the most hotly debated political topics of the election cycle — a high-stakes, emotionally charged issue tied to pro-life legislation.

The objective:
Inform the electorate. Influence the outcome.
And do it entirely through digital performance marketing.

This wasn’t about putting up a few Facebook ads or running a YouTube clip. This was a full-blown digital battlefield — and we had to dominate every channel where voters were paying attention.

🔥 THE STRATEGY

We built a three-platform campaign engine using YouTube, Google Search, and Meta (Facebook & Instagram). All traffic funneled into a central call-to-action: download a professionally crafted informational PDF about Issue 1.

Every click, every impression, every view — engineered to convert.

1. YouTube: Where the Voters Were Watching

• 3.6M+ YouTube views

• Average watch time of 3 minutes and 33 seconds

• Most views came from placements on MSNBC and Fox News clips — capturing bipartisan attention during peak election hype

• Creative featured bold storytelling, dramatic tension, and direct appeals

We didn’t interrupt entertainment — we inserted our message into the news cycle.

2. Google Search: Dominating Intent-Based Traffic

• #1 ad placement for the search term “Issue 1 Ohio”

• Campaign average: 30% CTR

• $0.49 CPC — one of the lowest we’ve seen on a state-level political search campaign

• Ads matched user intent with powerful clarity and urgency

When someone was searching for Issue 1 — they didn’t find a biased article.
They found our message. Our ad. Our PDF.

3. Facebook & Instagram: Volume + Engagement

• Average Cost Per PDF Download: $0.57

• Campaign averaged high engagement across all placements

• Ad creatives used direct questions, educational angles, and emotionally compelling visuals

✅ Carousel Ads
✅ Video Clips
✅ Download buttons on native Lead Forms
✅ Strong retargeting to keep frequency high and cost low

We turned Facebook into an inbound engine.

📊 THE RESULTS

“Metaphase helped us take a controversial topic and distribute a neutral, informative message at scale, faster and cheaper than anything we could’ve done on traditional media.”

💡 WHAT MADE THIS CAMPAIGN DIFFERENT

✅ We didn’t chase impressions, we chased conversions
✅ Every dollar was tracked to a measurable result
✅ Ad creative was platform-native and belief-based
✅ We dominated the most searched keyword in the entire election
✅ We used video retention time as a KPI, not just views
✅ Our strategy was non-partisan, but high-converting - ideal for informing without inflaming

📈 THE REAL-WORLD IMPACT

This wasn’t about “getting our message out.”
This was about building digital infrastructure that delivered millions of impressions, hundreds of thousands of downloads, and top-tier political visibility, all while operating with the precision of a private-sector performance campaign.

We gave voters the facts.
We gave donors the numbers.
We gave the movement momentum.

🗳️ WANT TO BRING YOUR POLITICAL CAMPAIGN DIGITAL?

Whether you're working on a ballot initiative, a voter education push, or a full election run, we know how to:

• Win keywords

• Win inboxes

• Win impressions

• And win votes.

Let’s take your issue statewide. Or nationwide.
Because in today’s political climate, digital isn’t optional. It’s decisive.