Carlos Courtney

Digital Marketing Portfolio

 
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About Carlos Courtney

Carlos Courtney is known as the go-to millennial for all marketing automation and advertising needs for businesses in dozens of industries. He’s known for creating some of the highest grossing Digital Marketing sales campaigns in the biotech, nutraceutical, supplement and healthcare industries. He has customers and clients across the globe and regularly acts as a marketing/advertising advisor to drives high impact results for each of our clients by disseminating content and other lines of communication to bring attention to the brand and then we monetize that attention with high-quality leads and sales.

 

Case Studies

 

Taking a revolutionary new film about meat, protein and strength and making it go viral

 
 

The Game Changers is a vegan documentary directed by Oscar winning filmmaker Louie Psihoyos and executive produced by James Cameron, Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton, Novak Djokovic, and Chris Paul.

The Game Changers tells the story professional athletes as they seek ultimate performance and health with their diets.

By advertising The Game Changers via Google Ads, YouTube and Facebook, we were able to help generate over 6 Million YouTube views, 80,000 website leads, and sell out tickets for a global premier around the world.

By leveraging strong creative and a highly debated topic, we were able to gain massive engagement (likes, comments, and shares) on our ads. We then used this social proof to target an audience that is most likely to make a purchase of a movie ticket or buy the film via iTunes, Google Play or Vimeo.

 

$6.50

Ave. cost / lead

100K

Impressions per Month

 

9,500

Clicks per month

$18.50

Ave. Cost / incoming phone call

The Game Changers Trailer

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Facebook Ads Report (Aug 22nd - Sept 20)

Facebook Ads Report (Aug 22nd - Sept 20)

Google Ads (Aug 22 - Sept 13)

Google Ads (Aug 22 - Sept 13)

 

Weight loss center enters modern digital marketing arena and dominates

 

150

Leads Per month

5.6X

Ave. Return on ad spend (ROAS)

 

70

Appointments per month

$15

Ave. Cost / per qualified lead

 

When Dr. Infantino of Platinum Wellness stumbled upon me he was looking for someone to help him with his Facebook ads… Kind of… What he was actually looking for was help to integrate an effective marketing campaign into his business.

What he lacked was a good business infrastructure to be able to handle a well executed marketing campaign.

His email marketing, scheduling software, and CRM (or lack of) were not communicating to each other. Leads were tracked on Google Sheets and Active Campaign, which of course resulted in unreliable conversion metrics.

In order to solve this, I implemented a HubSpot as a CRM and trained his staff on how to keep track of the leads as they converted into appointments and closed deals.

Next, I implemented lead nurturing through Active Campaign for email and HeyMarketing for SMS marketing to help convert leads into appointments and appointments into closed deals automatically.

None of this would have been possible if we didn’t fix the root cause of the inability to scale which was a business infrastructure that didn’t allow any marketing campaign to be successful.

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What Our Clients Say About Us

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How I took a cancer treatment service company from 50 to 400 leads per month.

 
 

When we first started working with Massive Bio they were using a direct marketing strategy consisting of generating leads from their website by driving traffic from Google AdWrods. When we got into the trenches and stated implementing our own strategies their Google AdWords account was a mess, they didn’t have any retargeting pixel on their site, and they were’t putting out any content on social.

Within a month of working with us, we took them from 50 - 80 leads per month on solely on Google AdWords to 300-400 targeted leads per month with a combination of Google, Facebook, and social media.

By leveraging Facebook’s detailed targeting, we were able to bring them leads from extremely rare cancer types. Leads that Cancer Treatment Centers of America (CTCA) would pay $200+ for, we were able to generate for $5 - 9 per lead.

 

$6.50

Ave. cost / lead

100K

Impressions per Month

 

9,500

Clicks per month

$18.50

Ave. Cost / incoming phone call

What Our Clients Say About Us

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My Processes To Achieve Results

 
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Steps To Results

Illustrated here is my process of taking companies from good to great or great to greater. The continuous process never ends since there is always more progress to be made.

Red = Internal

Green = External

 

Battle Plan Blueprint

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Lead Acquisition Strategy

 
 
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Facebook™ Lead Gen Funnel

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Facebook Native Lead Forms

I specialize in Facebook™ lead form ads that convert at high volume and quality at an efficient cost. By utilizing the unique ability to re-engage customers after they either engage with content or view your website and leave, we are able to bring customers back by converting them to a lead.

* CA = custom audience that we create as an asset for you based on unique behaviors, interests even existing email lists and customers.

 

Facebook Retargeting Lead Forms

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Retargeting Ads

By targeting an audience that has engaged with any ad, Facebook post, Instagram post or business page, or website, I am able to lower the cost per lead significantly. I can then use this data to feed back into the original traffic source, turning a cold audience into a warmer, more high quality data set.

Download My Copywriting Swipe File eBook

 
 

Other Businesses I’ve Worked With