Carlos Courtney

Digital Marketing Portfolio

 
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About Carlos Courtney

Carlos Courtney is known as the go-to millennial for all marketing automation and advertising needs for businesses in dozens of industries. He’s known for creating some of the highest grossing Digital Marketing sales campaigns in the biotech, nutraceutical, supplement and healthcare industries. He has customers and clients across the globe and regularly acts as a marketing/advertising advisor to drives high impact results for each of our clients by disseminating content and other lines of communication to bring attention to the brand and then we monetize that attention with high-quality leads and sales.

Case Studies

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All case studies are true and accurate at the time of documenting. Since then, they may have increased or decreased. There are many factors that play into the success of a business and we cannot control them all. These case studies do not guarantee results. Long story short, your results may vary.

 

How we took a cancer treatment service company from 50 to 400 leads per month.

 
 

When we first started working with Massive Bio they were using a direct marketing strategy consisting of generating leads from their website by driving traffic from Google AdWrods. When we got into the trenches and stated implementing our own strategies their Google AdWords account was a mess, they didn’t have any retargeting pixel on their site, and they were’t putting out any content on social.

Within a month of working with us, we took them from 50 - 80 leads per month on solely on Google AdWords to 300-400 targeted leads per month with a combination of Google AdWords, Facebook, and social media.

By leveraging Facebook’s detailed targeting, we were able to bring them leads from extremely rare cancer types. Leads that Cancer Treatment Centers of America (CTCA) would pay $200+ for, we were able to generate for $5 - 9 per lead.

We were able to accomplish this by reducing the friction for the end user (cancer patient) by using an ad strategy called native lead forms which automatically populate contact into and allow for 2-click appointment scheduling.

 

$6.50

Ave. cost / lead

100K

Impressions per Month

 

9,500

Clicks per month

$18.50

Ave. Cost / incoming phone call

What Our Clients Say About Us

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How we brought a 14 year old company into 2019

 
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When companies first realize that digital is the way of the future, it can be a shocking moment. Digital is a vast new world and navigating it can be challenging. Luckily, MedCentric - a medical search firm chose to make the transition into digital with us, so we took them by the hand and showed them the way.

The first thing we did was test which audience was going to perform the best since they were targeting B2B with a low audience size. After split testing 4 audiences with over 20 images and videos we determined that a 1% lookalike (LLA) audience layered under the demographic of industry.

This gave us a wide enough audience so that Facebook Artificial Intelligence could narrow down to the right audience, but wide enough we served a large amount of impressions and high relevancy score.

Be determining which creative (ad image) performed the best, we were then able to scale up the campaign and increase the budget, lowering the cost per lead.

We used a lead form - lead gen campaign which reduced the friction for the users are ultimately allowed us to get $15-20 leads in the B2B space for high level directors and VPs.

 
 
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How we scaled a weight loss center from start-up to thriving.

 
 

When we first started working with Shapeology they were in the start up phase. They didn’t have a social media presence, they didn’t even have a Facebook Ad Account, much less the retargeting pixel.

After just a couple month of working with them we were able to help them build the infrastructure to handle a study flow of leads and new patients.

We were able to achieve this by using detailed targeting layers with geographic location and ‘Lead Form’ strategy for lead gen. Automated delivery of leads make sure that the client received them directly into their inbox and CRM so they could follow up and schedule appointments as soon as possible.

Social media also played a crucial role in the success of the campaign. As a start up, the client lacked social proof, so building up a good foundation of Instagram followers and Facebook Page likes was crucial.

The content in the ads was a major variable for success. Because we were advertising treatments from Allergan, like JUVÉDERM®, CoolSculpting®, and BOTOX®, we had to produce unique media that caught the attention of the audience

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What Our Clients Say About Us

 

Facebook Engagement Growth

Facebook Page Likes

 
 

My Processes To Achieve Results

 
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Steps To Results

Illustrated here is my process of taking companies from good to great or great to greater. The continuous process never ends since there is always more progress to be made.

Red = Internal

Green = External

 

Battle Plan Blueprint

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Lead Acquisition Strategy

 
 
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Facebook™ Lead Gen Funnel

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Facebook Native Lead Forms

I specialize in Facebook™ lead form ads that convert at high volume and quality at an efficient cost. By utilizing the unique ability to re-engage customers after they either engage with content or view your website and leave, we are able to bring customers back by converting them to a lead.

* CA = custom audience that we create as an asset for you based on unique behaviors, interests even existing email lists and customers.

 

Facebook Retargeting Lead Forms

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Retargeting Ads

By targeting an audience that has engaged with any ad, Facebook post, Instagram post or business page, or website, I am able to lower the cost per lead significantly. I can then use this data to feed back into the original traffic source, turning a cold audience into a warmer, more high quality data set.

Download My Copywriting Swipe File eBook

 
 

Other Businesses I’ve Worked With