🧠 THE CHALLENGE

Massive Bio came to us with a mission — democratize access to cutting-edge cancer treatment and clinical trials across the globe.

But they were stuck.

Despite a powerful vision, their marketing was falling flat:

• Clunky Google Ads account, no attribution, no tracking

• No pixels, no retargeting, no CRM automation

• Zero Facebook presence, zero omnipresence

• 50 to 80 leads/month at best — mostly generic, low quality

They were invisible in a noisy, sensitive, and deeply personal market.

That’s when we stepped in.

🎯 THE MISSION

Flood the pipeline with real cancer patients in need of treatment.
Reduce lead cost without sacrificing targeting.
Build a marketing engine worthy of investor attention.

⚙️ THE STRATEGY

We deployed a multi-platform performance ecosystem — combining Google Search, Facebook Lead Forms, and warm audience retargeting. Our methodology pulled from the Harvester™ and Venus Fly Trap™ frameworks_The_Harvester_Ad_Strat…Venus_Fly_Trap_Ad_Strat….

Here’s how we broke it down:

1. Fix the Foundation

Before spending a penny more:

• We cleaned and rebuilt their Google Ads structure

• Installed conversion tracking, phone call tracking, and Facebook pixels

• Built segmented audiences based on cancer types, patient behavior, and geography

• Introduced CRM integrations and Zapier automations for real-time lead routing

2. Facebook Lead Form Domination

This was the breakthrough move.

We built hyper-targeted Facebook lead form campaigns using:

• Cancer-specific audiences (lung, breast, pancreatic, sarcoma, glioblastoma…)

• Caregiver lookalikes

• Spanish-language targeting for underserved markets

Our lead forms were short, pre-qualifying, and triggered CRM alerts and phone calls within seconds.

✅ Lead cost dropped to $5–$9
✅ Average call scheduled within 24–36 hours
✅ Inbound calls scaled so hard… they built a call center to keep up

3. Full-Funnel Infrastructure

We created:

• Retargeting sequences based on time-on-site and page behavior

• Cold-to-warm conversion campaigns using Facebook video view audiences

• Custom landing pages to segment traffic by cancer type and stage

• Dynamic Google Search campaigns with keyword grouping and emotional language ("clinical trials for stage 4 lung cancer", "experimental glioblastoma treatment", etc.)

💥 THE RESULTS

🗣️ TESTIMONIAL

“They helped us understand that there are much more effective ways we can channel... We couldn't have pivoted our business to this level of success without [their] help and expertise”
— Massive Bio Executive Team

💸 REAL WORLD IMPACT

• Their cost-per-acquisition plummeted

• Their pipeline filled with rare, highly profitable cancer cases

• They raised investor capital off the back of these results

• And their internal team was finally freed up to scale ops instead of chase leads

📌 WHY IT WORKED

✅ Laser-targeted ad creative per cancer type
✅ Built-in urgency: every lead routed instantly to a live person
✅ Cross-platform omnipresence
✅ Used belief-framing and pre-qualification to drive only the right patients

🧬 THIS ISN’T JUST LEAD GEN.

This is precision-engineered patient acquisition at scale.

We built the machine that now powers Massive Bio’s growth — and we can do the same for you.

If your business relies on qualified appointments, inbound calls, or patient pipeline growth…
You don’t need a marketing agency. You need a growth engine.

Let’s build it.