Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term.In other words, we pour a whole lot of strategy into building your campaign — but the magic really happens after a few weeks of data analysis and optimization.  It’s like tending a garden:  We make sure the conditions are optimal when we plant the seeds, but it takes lots of nurturing — weeding, watering, pruning — to produce the fruit. 

we simply cannot scale profitably without a benchmark set against spend. 

More to the point: The larger a campaign gets, the larger the workload to manage.

As results-driven marketers, everything we do is based on data-driven optimization. Every dollar spent is a data point and every data point requires action. 

The more you spend, the more work involved in managing and optimizing the campaign.The benefit to both of us is you’ll never choose to spend more without a high-performing campaign.

So, the system ends up being meritocratic in construct.

And, because we charge a base, plus a small percentage (unlike many high-end agencies that simply charge a much larger percentage across the board), our campaigns become more profitable as a percentage as you grow.  

As far as the agencies that don’t charge a percentage fee… They’re actually showing their hand in doing so.

They’ve completely limited their ability to service the campaign.

Generally, a $3,000 monthly startup ad budget allows us to gain enough data to make optimizations within the first month.

A budget that is too low doesn’t offer enough data to see what’s working and what’s not. 

On the other hand, exorbitant ad spend puts you at risk of overspending in areas that don’t provide good results.

When a campaign isn’t limited by budget, we can often increase the spend without lowering ROAS by much at all.

However, when that same campaign has maxed out its spend (meaning it reached its entire audience), using a lower-spend outbound campaign can increase brand awareness and introduce your offering to a new audience. 

So, we recommend starting these campaigns with a lower budget to see how it affects the overall campaign performance.

The main campaign should become more active, thus allowing us to increase the budget. 

You will sacrifice ROAS with these new outbound campaigns, so it’s best to keep the ad spend low in the beginning to test this.