When Dr. Infantino of Platinum Wellness stumbled upon us he was looking for someone to help him with his Facebook ads… Kind of… What he was actually looking for was help to integrate an effective marketing campaign into his business.

What he lacked was a good business infrastructure to be able to handle a well-executed marketing campaign.

His email marketing, scheduling software, and CRM (or lack of) were not communicating to each other. Leads were tracked on Google Sheets and Active Campaign, which of course resulted in unreliable conversion metrics.

In order to solve this, we implemented a HubSpot as a CRM and trained his staff on how to keep track of the leads as they converted into appointments and closed deals.

Next, we implemented lead nurturing through Active Campaign for email and HeyMarketing for SMS marketing to help convert leads into appointments and appointments into closed deals automatically.

None of this would have been possible if we didn’t fix the root cause of the inability to scale which was a business infrastructure that didn’t allow any marketing campaign to be successful.