The Game Changers

Taking a revolutionary new film about meat, protein and strength and making it go viral.

The Game Changers is a vegan documentary directed by Oscar winning filmmaker Louie Psihoyos and executive produced by James Cameron, Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton, Novak Djokovic, and Chris Paul.


The Game Changers tells the story of professional athletes as they seek ultimate performance and health with their diets.


By advertising The Game Changers via Google Ads, YouTube and Facebook, we were able to help generate over 12 Million YouTube views, 80,000 website leads, and sell out tickets for a global premier around the world.


By leveraging strong creative and a highly debated topic, we were able to gain massive engagement (likes, comments, and shares) on our ads. We then used this social proof to target an audience that is most likely to make a purchase of a movie ticket or buy the film via iTunes, Google Play or Vimeo.

$1.53

AVE. COST / LEAD

30M

IMPRESSIONS PER MONTH

6M

YOUTUBE VIEWS

80K

WEBSITE LEADS

The Game Changers Trailer

Best Performing Ad

infographic showing The Game Changers' marketing success metrics

Facebook Ads

Screenshot of The Game Changers' best performing Facebook ad

(Aug 22nd - Sept 20)

Google Ads

Screenshot of The Game Changers' best performing Google ad

(Aug 22 - Sept 13)

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