The Game Changers is a vegan documentary directed by Oscar winning filmmaker Louie Psihoyos and executive produced by James Cameron, Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton, Novak Djokovic, and Chris Paul.

The Game Changers tells the story of professional athletes as they seek ultimate performance and health with their diets.

By advertising The Game Changers via Google Ads, YouTube and Facebook, we were able to help generate over 12 Million YouTube views, 80,000 website leads, and sell out tickets for a global premier around the world.

By leveraging strong creative and a highly debated topic, we were able to gain massive engagement (likes, comments, and shares) on our ads. We then used this social proof to target an audience that is most likely to make a purchase of a movie ticket or buy the film via iTunes, Google Play or Vimeo.