Taking a pro-life campaign statewide using digital marketing.
Achieved 15,000 downloads at $3.32 per download.
Garnered 329,290 views with an average view duration of 3:33 minutes.
Google Ads: Top keyword "Issue 1 Ohio" had a 30% CTR and $0.49 CPC.
Facebook Ads: Cost per PDF download was $0.57 with high engagement metrics.
Majority of views and impressions on TV channels like MSNBC and Fox News.
The performance marketing efforts for Ohio Issue 1 have yielded impressive results across multiple digital platforms.
By strategically targeting high-traffic placements, optimizing search campaigns, and leveraging social media engagement, the campaign has effectively increased awareness and driven significant user engagement.
These insights and metrics provide a solid foundation for future campaigns and present a compelling case for potential donors and investors.
Best Performing Search Ad
#1 placement for keyword search term “Issue 1 Ohio”
How we stacked up to competition
3,658,082
YouTube View
18.36M
Total Impressions
133,706
PDF Downloads
$1.34
Cost Per Download
Facebook Ads
Google Ads
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